![]() ![]() ![]() Its roots trace back to the Catholic Church in the Middle Ages. What is a franchise? Franchising is an American innovation. It was a complex relationship between the company and the community. Was this relationship exploitive or did it bring economic opportunity to Black neighborhoods? In Franchise, Marcia Chatelain argues Yes to both parts of this question. McDonald’s saw economic potential by inserting its presence into Black communities. There never was any doubt who was in the dominant position, though. White and Black persons developed strong interpersonal relationships. Police exercised strong control over the Black population. ![]() We encountered white and colored restrooms and white and colored drinking fountains. My family moved from Canada to the South that year. This scene represents the world I knew in 1960s.
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